Paid Advertising
Paid ad management that starts by understanding your business before any campaign goes live
We manage paid advertising campaigns by first understanding your business, your offer, your audience, and the available data. Then we choose the right approach and platform, and track performance after launch to guide optimization decisions.
A free initial assessment on WhatsApp to understand your situation and identify the right next step, with no commitment.
Meta Ads · Google Ads · TikTok Ads
Understand before launch
We understand the business, the offer, and the audience before deciding on the approach.
Track after launch
We monitor performance and review the data while the campaign runs.
Data-informed decisions
We use what the data shows to help guide optimization decisions.
The platform depends on your situation
We don't pick a platform before understanding what the business needs.
Who this service is for
If you're seriously considering paid advertising
This service suits businesses with different levels of experience with paid ads.
You're advertising for the first time
You want to start on a clear foundation, rather than experimenting at random and spending your budget before understanding what works for your business.
You've run campaigns that didn't deliver
You need to understand what happened before repeating the same steps or increasing the budget.
You have campaigns running
You need ongoing monitoring, a clear reading of the data, and improvements based on what's actually happening.
We don't start with the platform. We start with your business.
Before choosing a platform or launching any ad, we build a clear picture of:
The business:
what you offer and how you operate.
The offer:
what makes customers choose you.
The audience:
who needs your service, and where to reach them.
Market and competitors:
who else is out there, and how they present themselves.
Available data:
any numbers or past experience we can build on.
The platform is chosen case by case
We run campaigns on Meta Ads, Google Ads, and TikTok Ads. We don't assume one platform suits every business; the choice comes after understanding the business, the audience, and how people buy. One platform may be enough, or the situation may call for more than one.
Meta Ads
Reach a defined audience on Facebook and Instagram based on interests, behavior, and location.
Google Ads
Appear in front of people who are actively searching for a service or product.
TikTok Ads
Reach your audience through short-form video content.
From the first message to ongoing optimization
- 01
Message us on WhatsApp
You tell us about your business and where it stands now.
- 02
Questions to understand your situation
About the business, the offer, the audience, and the available data.
- 03
Initial assessment
We tell you whether paid ads make sense right now, and what's needed before starting.
- 04
Scope and agreement
We choose the platform, define the approach, and agree on the project and its cost.
- 05
Setup and launch
We prepare the campaign, set up tracking and measurement where needed, then launch it.
- 06
Monitoring and optimization
We track and analyze the data, and look for opportunities to improve after launch.
The initial assessment is free. Here's exactly what it includes.
It's the first step to find out whether paid ads are right for your business now, before any agreement.
Includes
- A WhatsApp conversation where you explain your business and current situation
- Basic questions to form an initial understanding of your situation
- An initial view on whether paid ads make sense right now
- Clarity on what we need to know or prepare before starting
Doesn't include
- A full market analysis
- A complete advertising strategy
- A comprehensive audit of your ad accounts
- Setting up or launching a campaign
- Any guaranteed results
The assessment comes with no obligation to work with us.
Clear about costs, and about who owns your account
Fees are set after we understand the business
We don't offer fixed packages, because the scope of work varies from one business to another. We set management fees after the assessment and discuss them with you.
The ad budget is separate
You pay it directly to the ad platform, and it isn't part of Chipora's fees.
The ad account is yours
You add Chipora as an admin or manager in your ad account, and the account and its data remain yours.
No promised results
We don't guarantee sales or a specific return on ad spend. What we commit to is a clear method, ongoing monitoring, and data-driven improvement.
Questions you might have
Is the initial assessment free?
Yes, and there's no obligation to work with us.
How much does campaign management cost?
It depends on your business and the scope of work. We discuss it with you after the initial assessment.
Is the ad budget included in your fees?
No. You pay the ad budget directly to the platform, and Chipora's fees are separate.
Who owns the ad account?
You do. You add Chipora as an admin or manager in your account.
Do you guarantee results or sales?
No. We don't promise specific results, but we work with a clear method, track the data, and make improvements after launch.
Which platforms do you work on?
Meta Ads, Google Ads, and TikTok Ads. We choose the platform based on your business's situation.
Do you design the ads and produce the videos?
Content design and video production are separate services that can be added depending on the project's needs.
I've never run ads before. Is this service right for me?
Yes. The initial assessment shows whether ads are right for your business now, and what you need before getting started.
Start with a free initial assessment of your business
Send us a short overview of your business and current situation on WhatsApp, and we'll tell you whether paid ads make sense right now, and what the next step is.
Free, with no commitment.